5 Budget-friendly Branding Tips for Small Businesses

Building a name for your brand in an already saturated market comes at a huge cost. Startups and small businesses usually don't have adequate funds to beat industry leaders through advertising and marketing.

That's why they need access to some super easy yet affordable branding strategies. So today, we will share 5 super affordable branding tips for small businesses to create a brand people will remember.

We also highly recommend reaching out to Dezign Digital and letting this branding agency Perth grow your business. From flawless domain and hosting to impeccable design and branding, Dezign Digital helps brands with domain name registration Perth, web hosting Perth and Managed IT services Perth, all under one roof.

5 Budget-friendly Branding Tips for Small Businesses

Before you reach out to a design agency Perth, here are 5 tips that can help you establish your small business’s dominance:

1. Give Your Brand a Unique Theme

The easiest way to build a brand is by standing apart from the usual crowd with an identity worth remembering. To do so, you need to create a unique colour palette for your brand. Starting from your brand logo to your website, packaging and even your store, everything should reflect your brand’s colour palette.

For example, KFC has a red and white theme. Starting from their logo to food packaging, everything is red and white. Even most KFC stores have a red and white seating theme. Their identity is so deeply ingrained in our minds that every time we see a red and white stripe, we automatically think of KFC.

Any branding agency Perth can help you with this. Along with web design Perth, they might also help you get your desired web hosting Perth and domain registration Perth before someone else can steal your brand name.

2. Create Portable Assets

Another secret trick of popular design agency Perth is to make brands omnipresent with small, portable assets.

Since small businesses cannot afford large advertising campaigns, we recommend creating portable assets. It could be anything as simple as reusable bags, bottles or napkins. For example, Keventers service their drinks in branded, reusable glass bottles and many people prefer to store them.

Each time they look at stray Keventer bottles at their own home, they are reminded of their delicious shakes. Similarly, by making your customers keep branded assets, you will be leaving an impression on everyone they meet from thereon.

3. Get Recommendations

People don't believe a brand as much as other users who recommend it. So as much as you focus on your personal communication, make sure you garner enough reviews and recommendations online. Fashion Nova is the best example of using user recommendations to build your brand’s presence.

 

This online retail store doesn't invest in any major traditional forms of advertising. However, it has built its presence all over social media by leveraging influencer marketing techniques. If you are just starting your business and cannot afford to pay influencers, go for micro-influencers who will work for a barter collaboration.

4. Have a Consistent Voice

If you want to establish your brand’s presence, your brand voice has to be consistent and tailored to fit a particular niche. For example, if you have a fashion brand, you cannot jump from luxury to budget-friendly or sustainable to fast fashion. Stick to a niche and voice so that over time, people will recognise you as an expert for that particular domain.

For example, Mcdonald's has always stayed consistent as a fast-food chain. Regardless of the changing food trends, it never wavered from its original USP. That's why every time we think of affordable, fast-food, we think of Mc. Donalds.

A consistent brand voice, web design Perth and equally well online service with managed IT services Perth is the only way to reach your customer’s heart.

5. Be Omnipresent

Successful branding can never be limited to a few channels. If you want to establish a strong brand presence, dive into multiple marketing mediums.

Go online, rank on search engines, show up on social media, get mentions, appear in TV commercials or banners, and give people a reason to talk about your brand. No matter where your customer goes, there should be something to remind them of your brand and only then you can carve out a distinct position for your business.

Bottom Line

A successful business isn't just built on popular products. You have to establish your presence as a brand in order to compete. Effective branding is the only way to register your business in your customer’s minds and make them see you as a reliable and investment-worthy entity. It's perfectly fine if you cannot afford to spend millions on branding right away. Business is all about taking baby steps in the right direction until you have enough experience to take that one life-changing leap.

Contact Us: 

Address: Suite 212, Ground Floor, 50 St Georges Terrace,Perth, WA, 6000

Phone Number :  1300977099

Website: https://dezigndigital.com/

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