4 SEO Concepts Every Marketer Should Know

Getting started with SEO can be an overwhelming experience. There are thousands of terms, concepts, and tricks to learn. And the most difficult part is that SEO is dynamic. Once you finish understanding a concept, there will be four new things to learn. But the good news is that you don't have to be a pro in everything to top your SEO Perth game. Make sure you master these four crucial SEO concepts - the rest are derived from them.

 

And if you don't have the time for a learning curve, Dezign Digital is happy to help. One of the fastest growing digital marketing company Perth, Dezign Digital, has an entire wing dedicated to search engine optimization service Perth. With the best SEO experts and new-age techniques, they can make your business get on the search engine’s list of top favourites in no time.

4 SEO Concepts Every Marketer Should Know

Here are the four primary SEO concepts that can help accomplish your website goals in record time:

1. Mobile-first Indexing

For a long time, Google and other search engines have been receiving their maximum traffic from mobile devices instead of desktops. Naturally, Google has decided to focus more on mobile users through its recent mobile-first indexing policy.

 

According to this change, your site will be evaluated and ranked based on the mobile version. This means the site design, template, layout, menu placement, and all the other visual and UX elements of your website must be well-optimized for your mobile first. No matter how good it looks on a laptop screen, it's the mobile interface that Google will consider.

2. It's All About Your Users

Every new policy and guideline that Google releases are to keep its users happy. That’s why your site’s technical SEO plays a crucial role when it comes to ranking high on Google.

 

Technical SEO includes elements like site speed, SSL certificates, XML maps, mobile friendliness, etc. All these factors together contribute to the experienced user has on your website.

 

For example, an SSL certificate tells your website visitors that it's safe from potential hackers, making them feel comfortable browsing your website for a longer time. Similarly, a good page loading speed keeps your readers hooked without allowing them to think about switching to a different website.

 

The better the experience is, the longer they will stay, helping your site stand out as a valuable contributor to Google.

3. Machine Learning

Machine learning and artificial intelligence have brought a new wave of revolution to the search engine optimisation industry. It helps the algorithm understand the user’s search intent better and show relevant results accordingly.

 

To hop onto this new trend, you need to optimise your website content for voice search and expected user queries and reduce the barriers between machine-human conversation through semantic search optimisation.

 

The best way to do this is to use long-tail keywords, embed expected user questions in your content, and use a more conversational language so that the user’s search query matches your content.

 

Note: Semantic search is an advanced data search technique used by the Google algorithm to find relevant results for a query based on the keywords and the user’s search intent.

4. Your Reputation Matters

Almost every SEO company Perth knows that helping Google retain users is the ultimate search engine optimisation hack. So how can you overtake your competitors when they take the same route as you? The answer lies in your website's reputation.

 

Think of Google as your colleague, it knows that people are trying to help them accomplish their goals, but it doesn't know who to trust in the process. After all, someone might put up a pretence of helping while actually doing more damage through spammy content or compromising user privacy.

 

In that case, it relies on information like domain authority, link authority, domain age, and quality backlinks to determine whether you can be trusted or not. Domain age and authority solely depend on how long your website has been live and actively contributing to Google.

 

If you have been around for a while now, Google finds it easier to trust you. Similarly, if you have authority websites linking back to your content, it tells Google your content is trustworthy and can be shown to their users.

Bottom Line

There will always be a new website trying to surpass you and always a new algorithm change to be learned. But what remains constant is that you must partner with Google to provide the best results for their users in the shortest time possible. As long as you keep contributing to keeping the users happy, the algorithm will work in your favour. Choosing the right SEO service Perth and keeping the users satisfied is the only SEO hack you will need to succeed.